As the hypervisuality from the 90’s went over in the overflow of information of the 00’s something happend. The traditionaly trend that things changes more often and that things last shorter went into warpdrive. In the 60’s and 70’s the television-planning was buildt into big groups of programs. The variety was limited and so was also the offers of different television channels. In the eighties something happend, the national regulations, controlling the broadcasting sector, were loosened up and more and more commercial channels were able to broadcast. A good thing democratical and cultural, since now the public broadcasters are competing in an open sector. In many of the commercial channels, and also in some of the commersialized public channels, the trend went to short series wich last for 20 – 45 minutes with different problems and dilemmaes in which people can recognize them selfes. Now, with the World Wide Web – 2.0 – the consumers are going to be producers. Or at least they have the oportunity. The people can produce their own material, and publish it onto the public sphere. This was also normal in the 90’s with programs like American Funniest Homevideoes and different hidden camera shows. Now these videoes, among others are uploaded into cyberspace and is there accesable for everyone. Every consumer is now also a potensial producer, but where Lou DiMaggio is controlling the AFV videoes selected to be broadcasted together with his producers. You are the editor of the new time.

It took the human race millions of years to be the master of things we now are taking for granted, like the fire or the geometrical figure of a circle. It took thousands of year to be master over – with todays eyes considered- simple technology and it took centuries to come to state where the production system released the humans of beeng machines (NB: In some parts of the world, humans are still treaten as machines, which life is based upon producing cheap shoes for the western world…sad ), but it took only decades to controll the information. First wheat, then sugar, then oil and now information is one of the most important commodities which people consume. The information accessable is huger than the rate that a human beeing can consume, and some people mean that the time of the great storries are history. Where people before used pages on pages to express their feelings and meanings, knowing that the transfer time would be as long as it took to physical deliver the physical document, this is now done in real time, and with new technology like google wave the reciver would be able to see the message as it beeing written. There is no doubt this have to change the dialogue in some kind of way. The way of communication is changed into a more informal and more oral-simmilar communication.

Depending on which way you read the text above, this could be either positive or negative, and I have to admit that I´m happy that the new means of communication exist, and that we are now able to communicate across nations and cultures in a way that 100 years ago just was a dream – or not even that. On the other hand this new power gives responsibility. I like to be online and to be accesable, but sometimes its just good to be withdrawn from the public space. Like in holidays. Sometime is it good to just sit down and relax, pull the chord out of the modem, turn of the cell phone and just read a book or take a walk. The new technology is facinating and I look forward for what to come, but I hope that also in the future the gadgets and computers also will have a standby-button.

This text is based upon a general perception of time and media. There are no empirical evidences for what I´m writing and the text in this article is hereby released under creative common licence (No commercial reproduction, BY and share-alike)