The Social Media Paradigm
Recently, while watching 4OD – Channel 4’s Video On Demand service – I saw an advertisement for Google’s ubiquitous web presence. In this video we can see snippets of the life of a little girl growing up, and various information linked to her first years. Pictures, videos, e-mails, but also a caption of Google’s street view was included into this short and emotionally appealing spot from a company that was founded in 1998, and hence is relatively new. Google has…