Recently, while watching 4OD – Channel 4’s Video On Demand service – I saw an advertisement for Google’s ubiquitous web presence. In this video we can see snippets of the life of a little girl growing up, and various information linked to her first years. Pictures, videos, e-mails, but also a caption of Google’s street view was included into this short and emotionally appealing spot from a company that was founded in 1998, and hence is relatively new. Google has…
Grown up digital is the second latest book signed the Canadian author Don Tapscott. Published in 2008 it was released twelve years after one of his earlier books Growing up digital. The book is a generational study of the Net Generation, and throughout the book Tapscott presents traits associated with NetGeners, and how these affect different institutions. The institutions which the computer-savvy generation is affecting includes the educational and the commercial sector, the work place, the family and the political…